Adidas Greater China region's managing director, Colin Currie said: "Obviously, our brand is thriving in the market, and the market share is expanding gradually. In the previous two years,
New Jordan Shoes For Women, our business had been growing steadily, at the same time,
Kids Air Jordan Shoes, the distribution link's quality was rigidly regulated and the shop's quantity, varieties and sites were upgraded,
Air Jordan 4 (IV) Shoes, consequently we have gained the present position. Moreover, we have also perfected the products' series, trademark marketing and visual exhibition so that the Chinese customers' increasingly sophisticated and mature needs could be fitted".
Puma group had a very strong dependence on Europe. As a result,
Nike Air Max 97, the debt crisis has fully influenced it. Within the twenty years, the management of Puma group made the largest adjustment for the sake of dealing with the decrease on profit and the gloomy prospect. This year, the profit of Adidas Company is likely to reach to 770 million euros to 785 million euros, and a record will be broken. Accordingly, the growth could reach to fifteen to seventeen percent. Adidas group's earning has reached to 798 million euros in the first nine months.
As the only suitable shoes chosen by runners, Adidas was very popular in the 1960s and 1970s. A lot of competitors including Nike as the most innovative one emerged in the 1970s. A lot of people began to jog in the 1970s which surprised Adidas a lot. Paying attention on researching and development, Nike competes Adidas to be the leader in the sports goods industry now.
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